Creating an identity that stands apart at a trade show is not easy. In any popular show, there are several, if not hundreds of businesses that showcase their brand besides you. At any trade show booth, visitors are overwhelmed with choices on where to visit, resulting in a short attention span. A lot of times you won’t even get the chance to engage your visitor, as they pass by your booth. That’s why only the best trade show booth designs, are the ones that get noticed. Your visitor’s curiosity will completely depend on the impression your booth will make on their pre-existing perceptions. The most popular trade show designs are the ones that stand out due to the originality and relevancy of their ideas, which ends up giving them a distinct identity from their competitors.
Why is it so? Well think about it, their dozens of tradeshow booth designs that an attendee will see at a trade show and most attendees have limited time, energy and attention. You are probably familiar with the extensive studies that have been done on the attention span. If not here’s a quick recap, the human attention span is quite selective. Six to eight seconds is all it takes for an attendee to judge if your trade show booth is worth their interest.
That short window is all you have to get to them. So the content and graphics you use for your stand design have to be catchy, concise, and attention-grabbing. So, whether you use humor, an attractive montage of pictures or framing some thought-provoking questions. You need to design your booth keeping the region you are exhibiting and your target audience in mind. Only when all these factors come together will your trade show booth design look attractive and eye-catching.
Backed by 40 years experience in the European exhibition industry, Expo Display Service has become a reliable custom booth design company in Europe that is trusted by many local exhibitors within Europe and international exhibitors who want to exhibit in Europe. Our team will provide you with several booth design concepts, that is relevant to your brand image. Beyond that, we also offer our full range of trade show services:
We provide 1000+ custom trade show booth design ideas that can be tailored according to your brand guidelines and requirements. To check our design ideas, CLICK HERE.
Having a presence in major European regions such as Germany, Netherlands, Belgium, France, Austria, and Switzerland enables us to provide quick delivery and prompt response.
Our turnkey trade show solutions include a comprehensive package of services which include booth design and construction, logistics, storage, installation, and dismantling along with project management in all-inclusive prices.
Being in the industry for over 40 years, we have been handling over 18000 brands across Europe. To know more about our varied portfolio, CLICK HERE.
Our 100% pre-built guarantee enables you to get a final view and feel of your booth through pictures weeks ahead of the event to avoid any eleventh-hour troubles.
We have in-house manufacturing, and printing divisions provide that ensures quality assurance of your trade show booth design.
From 6 sqm to 100 sqm custom rental stand, we do it all.