What are the benefits of participating in an exhibition?

One question that often lingers in a potential exhibitor’s mind is: Why does anyone participate in exhibitions?


Unlike other marketing activities, exhibitions and trade shows offer a wide platform for brands to showcase their products and services and communicate their key message. Exhibiting at trade shows offers several benefits to your business. Exhibition participation can help you meet with customers who are pro-actively looking for a deal, which will result in you being able to collect more leads. Unlike cold calling which gets annoying for any person who might not be in the right place or the right mind-set to talk to you about your promotional activities. But on the other hand, exhibitions offer the opportunity for brands to emerge and stand out with their exhibition stands.

Exhibitions are usually targeted at business and people concerned about a particular industry and welcome a diverse range of professionals. Participating in an exhibition will enable you to market your brand to a broader crowd and make them aware of your product and service. According to the type of industry, exhibitors can carry out shows and gain business or general feedback about their offering before they release it to the general public. You get a reliable pool of interested customers that you can interact with after the show.

So, apart from these long-term benefits what are the immediate advantages of participating in an exhibition?

Let us delve a little closer to what are these benefits?

Face-to-face interaction

Networking is the master stroke when it comes to marketing your business, and nothing can beat connecting with your audience personally. With just cold calling and emails, you will find that you are ignored, whereas meeting someone face-to-face makes a huge difference. Standing out from the mass and getting your voice heard can appear challenging but with the right approach, you can make the most of it.

Although a part of BTL marketing activities, exhibitions are organized for brands to showcase or demonstrate their products, their innovations, and services to its target audience. It is a platform for face-to-face interaction and focuses on encouraging consumer engagements. Your brand and your target audience get a reason to interact. Hence, it is also necessary to have a compelling exhibition stall to attract a large number of visitors to your exhibition stand. The first step is to get your consumers to visit your exhibition stall and then find a way to connect with their needs through your products and services, which ultimately results in effective communication.



Exhibitions help build brand proximity

One of the most important benefits of participating in an exhibition is that it helps in creating brand proximity. Exhibiting at industry events is an excellent way to raise your brand value and generate awareness. Understanding the importance of participating in an exhibition show will enable you to boost your advertising and sponsorship opportunities. With the help of engaging and appealing exhibition stands, you can make your target audience come to your stand and engage with your brand. Once they develop a sense of brand closeness, they will automatically connect with your brand. This proximity benefits you as well since it helps you understand your target audience and their needs better.

An exhibition stand will help your company get noticed. Your exhibition booth at an exhibition with the right design will position your business in the minds of attendees. Allowing attendees to engage with your products by conducting various engaging activities with branded giveaways will create memorable experiences for your audience thus helping you build brand proximity.

Better platform than irksome cold calling

It usually happens that you are busy with an urgent task and get startled by a phone call. And if that phone call turns out to be from a salesperson, then you lose your concentration, which creates a bad brand impression in your mind. Reports say that you need at least 20 minutes to get back to work once you lose your focus, so disturbances like cold calling often leave customers feeling annoyed for a long time. Cold calling also comes across like a pushy marketing strategy that can make you lose your potential customer too. That is why; exhibitions are not only a better option but rather the best way to grab your target audience.

Exhibition visitors are in the right mind frame during the show

Unlike cold calling, exhibition visitors are always in the right frame of mind to attend the show. So even when you want to capture the attention of your audience with your exhibition stand, your customer should be attentive enough to appreciate the exhibition stand designs and effectively gets the message communicated.

Exhibitions help you know your Competitors Well

In today’s competitive marketing world, apart from providing the best services and innovative products, it is essential to have a fair knowledge of our competitors too. Technology gives you the liberty to check your competitor’s website and keep a record of their client’s feedback, but exhibitions give you an opportunity to watch all the market leaders concentrated in one place. It is one of the benefits of an exhibition that it allows you to understand your competitors better by visiting their booth thus helping you plan your next marketing strategy in a more efficient manner.

So, instead of cold calling or other minor marketing and promotional techniques, try participating in exhibitions, you will be quite surprised with all the benefits and opportunities to grow that your business will get organically.

About Expo Display Service:- 

Expo Display Service has over 3 decades of experience in exhibition stand designing and construction, making it your most reliable exhibition partner in Europe.

We have the largest online catalog on exhibition stand designs! With just 3 clicks on our, Expo Stand Configurator get your perfect match!




Maximum size 10MB

Please wait...
Get Rental Quote!

Looking for a rental Exhibition Stand in Europe?
Let’s Talk!

Please wait...