Here Are Best Exhibition Stand Ideas to Attract Maximum Visitors during the Show
In this ever-changing exhibition industry, which is in constant thirst for various exhibition stand ideas, it is crucial to have newer ideas for your stand to emerge from the rest. Furthermore, it becomes necessary not to follow the herd and differentiate between cheap exhibition stand ideas that might waste your budget and time. Even the experienced exhibitors attempt to beat the competition by looking for appealing and innovative ideas for exhibition booth to make a mark during the show.
So, whether you are exhibiting for the first time as a newbie of the industry or as a veteran, you should know how to attract visitors to your stand with an appealing stand design. After all, people attend exhibition shows to look at novelty; they are looking to be stunned and amazed by innovations that they don’t usually see. So how do you come up with good exhibition stand design ideas?
To get you started here are few ideas for stands that help your exhibition space to look unique and attractive amongst your competitors on the show day. Apply these to your exhibition stand design while adding your flair. After all, nothing says innovation like an original spin on a classic idea.
The use of large-format graphics with high-quality prints and bold fonts will give an enhanced look to your exhibition stands. Ideally, you should commission an exhibition stand designer who will provide you with 3D exhibition stand designs to help you to get an overview of how your stand will look on the day of the show. Having impressive graphics will not only seem good and eye-catching but will also attract more customers to your exhibition stand. Some of the best exhibition ideas utilise graphics in creative and unique ways to create eye-catching designs that make an exhibition stand out among others, making it easy for attendees to spot them.
Often stands ideas fail to consider height into the design of their exhibition booth. But utilising height to your benefit does hold great potential. Check with your show organisers to see how high you can build your stand design. With large signs and backlight font-style graphics, you can pique the curiosity of attendees across the show floor. Big brands often utilise this tactic to great effect during shows. Not many exhibitors consider utilising verticality to their advantage. But often some of the best exhibition stand ideas that dominate shows are the ones that incorporate height in some of the other ways.
One of the creative ideas for the stand is to add a gaming element to your stand design that can attract maximum visitors to your booth. Incorporating gamification can leverage engagement among visitors and entice them to stay longer. The concept of gamification is to use the game’s mechanics to boost the marketing strategy of your exhibition booth. While working on such exhibition stand ideas, you need first to identify your objectives and target audience. You can create a game based on your customer’s preferences and the data you want from them. A successful game will not only get people talking about your event but ultimately drive footfall at your booth. Your exhibition ideas may include personalised games that showcase your company’s products and services or even basic games such as Quiz or puzzle. It helps to improve attendees’ experience and boost brand recall.
VR / AR Tech
With technology surpassing the exhibition industry so swiftly, integrating VR or AR in your stand design is one of the best exhibition ideas to look forward to an exhibition. With AR and VR technologies you can showcase your products in action, for example, your company manufactures harvester but getting it onto an exhibition stand can be overwhelming in terms of transportation. In such scenarios, VR and AR can be a huge help to demonstrate your harvester’s efficiency without actually getting it in your booth. Incorporating such creative ideas for exhibition stands would ensure a memorable experience to your target audience thus increasing the traffic at the booth.
Accessorize with exhibition stand rentals
Incorporating a few rental accessories into your stand design ideas will help you add more character to your stand. It also makes it easy for you to make your stand look unique. For example, if you’ve got an idea for exhibition stand design that won’t fit in the budget of your build, you could always use cheaper and more portable exhibiting accessories to support that unique idea without any additional costs. Also, you can find a wide range of stand equipment for your stand builders or a stand design company to enhance the look of your exhibition stand. Quite often it is the little accessories placed along with the right design elements that complete the unique experience look is what stands aim to provide their attendees.
Use the exhibition stand video for live streaming
The ease of telecommunication has given birth to several good exhibition stand design ideas one of them being video streaming. Live video streaming your stand and linking it on a popular social media platform is another innovative stand idea that can often get attendees who plan on attending the exhibition show curious and excited.
This idea helps your prospective clients, who have not visited the exhibition, to get a first-hand look at your stand. By getting your stand design to your visitors through video streaming, you not only generate hype during the show, but these videos can also be used during postmarketing to provide a recap. Furthermore, you can also create interesting product demos with newly launched products and video shoot them for your clients.
Promotional gifts and giveaways
Your exhibition visitors are more likely to enter your booth if it has some promotional giveaway or freebie for them. Giveaways are one of the best types of promotional stand ideas that are sure to give good returns. They’ve been used as a valid marketing tactic for decades and remain relevant. Any company that plans to run booths should include giveaways as part of their booth design. So, ensure that you have some memorable giveaways for the visitors to remember you even after the end of the show.
Incorporate a lounge with freebies
Attendees spend all day walking from one exhibition to another. It is tiresome for them since they have to walk the whole time. To make it worse, as the hours go, the attendees are likely to only stick with booths that have some form of seating available. Your booth needs to be one of these booths. Being able to provide your attendees with lounge seating will let you retain them at your stand longer. Furthermore, they are also more likely to be receptive to any presentation or showcase by your staff. Providing comfortable seating with a laptop or mobile charging points can entice visitors to spend more time in your stand.
Get a shining advantage
A lot of exhibitors forget the advantage lighting can provide to elevate the design of a stand. It is essential to incorporate additional lighting into your stand design and not rely on the lights provided by the show. Lighting can open up a new possibility of stand ideas for your design based on their position and the type of lighting utilised. The right light can be used to enhance product presentations and make a stand design distinct from its competition at a show.
Build a winning atmosphere
A lot of attendees come of the experience along with the networking. Novelty is an attractive crowd puller. You are using the lights, graphics, and equipment to stimulate the perceptions of your attendees. A good atmosphere will surely retain attendees in your stand long enough for sales or lead conversion.
With these handy tips on exhibition stand ideas, you can make your stand look different from other exhibition stands and attract maximum visitors. Of course, you’ll need to synergies these tips with your own experience and planning to benefit from it genuinely.
You can share with us your experience of using these stand ideas for an exhibition.
About Expo Display Service:-
Expo Display Service has over 4 decades of experience in exhibition stand designing and construction, making it your most reliable exhibition partner in Europe. Established in 1979, we’ve brought to life several expo stands ideas of our clients. We’ve built several types of exhibition stands that have a unique and innovative appeal.
We have the largest online catalog on exhibition stand designs, with well over 1000+ designs to pick. With just 3 clicks on our, Expo Stand Configurator get your perfect match!