With the tremendous results that exhibition participation churns out, more and more companies are jumping head-long into exhibitions but expenses such as cost of trade show booth, trade show staffing etc are probably the only reasons that a few companies hold back from exhibiting. This […]

Ever since technology has enabled brands to create immersive and interactive experiences for customers, the very essence of product display or visual merchandising is constantly evolving. Visual merchandising is no longer about creating visually attractive product displays. With customer […]

Backlighting, also known as light boxes is not a new concept. Used on a large scale in exhibition lighting, billboards, and outdoor promotions and in exhibition stands, backlighting is gaining importance to create a massive brand impression. Let us delve a little deeper into what are […]

According to the recent studies, nearly 70% of the trade shows visitors are potential customers. Therefore, a majority of the marketers agree on the fact that participating in an event provide companies with unique value.  A trade show truly holds the power to add great value to your […]

It is the moment when your attendees connect to your brand and feel that they’ve had a worthwhile experience. That’s the ideal outcome you and any exhibitor would want. But it is easier said than done. Engaging your attendees is often one of the most difficult tasks. You’ve got your […]

If you allocate a significant chunk of your marketing budget to exhibitions or trade fairs, you don’t want to leave any stone unturned to make it a hit. And your digital marketing strategy is one of the most important stepping stones when it comes to achieving trade fair marketing […]