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Custom Trade Show Booth Rentals for ExCeL London

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Familiarity with local & legal guidelines

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Close proximity to the event venue

fully-in-house-capabilities

Fully In-House Capabilities

English-Speaking-Project-Managers

English-Speaking Project Managers

Explore-1000-Customizable-Designs

Over 1000+ Exhibition Stand Designs

Transparent-Pricing

Fixed Pricing Policy

Where – ExCel London, United Kingdom
When – 28th February to 2nd March, 2026
Industry – Healthcare

Planning to exhibit? Here’s why we’re the right choice:

– Strategic Presence Across Europe
With production facilities in Germany, Poland, and the Netherlands, along with offices and showrooms in Belgium, Austria, France, and Switzerland, we’re always within reach. 

– Tailored Stands for the Healthcare Industry
We’ve designed and delivered numerous trade show booths for top healthcare brands from around the world to drive engagement and strengthen their brand presence.

– Multilingual Project Managers
Our experienced project managers speak multiple languages. With clear communication, regular updates, and precise coordination, they ensure your exhibiting journey is seamless from start to finish.

– End-to-End In-House Logistics
Our own fleet of trucks gives us full control over transport and installation. By eliminating dependency on third parties, we guarantee punctual delivery and a stress-free exhibition experience.

Call us at +49 (0) 6227 877-290 or email international@expodisplayservice.com to begin planning your custom trade show booth today!

Trade Show Booth for visuSolution GmbH - Germany at opti, Munich

Trade Show Booth for visuSolution GmbH - Germany at opti, Munich

Planning to Exhibit at 100% Optical 2026?

Take a look at some of our work

From 9 sqm to 150 sqm custom rental booths, we do it all.

Some of Our Valued Clients

Our Hassle-free Work Process

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Step 1 – Briefing
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Step 2 – Design
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Step 3 – Contract
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Step 4 – Graphics & Fabrication
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Step 5 – Packaging
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Step 6 – Shipping, Installation & Dismantling

Exhibition Stand Pricing Guide

Every booth we deliver comes with the essentials including a solid stand structure, full-colour finish, carpet, seating, pantry, lighting, as well as professional installation and dismantling. This ensures you always start with a professional foundation. From there, you can choose between three package levels: Basic, for straightforward builds that cover the essentials; Standard, which balances functionality with stronger design features; and Premium, offering the highest level of customisation and finish for maximum impact. We believe in all-inclusive exhibition stand pricing with zero post-show billing, so you have full cost clarity and no hidden surprises. The final price depends on the design concept, stand size, event location, level of customisation, and execution detail. To keep things transparent, we've grouped our pricing into three clear size categories: Small, Medium, and Large exhibition stands.

Medium exhibition stands

Perfect for brands seeking greater engagement areas and striking visual elements. Pricing for medium stands ranges from €15,000 to €35,000 with higher categories offering stronger visual impact.

Price
Customization
Furniture
BASIC
Price
€ 15,000
Customization
10%
Furniture
STANDARD
STANDARD
Price
€ 20,000
Customization
15%
Furniture
STANDARD
PREMIUM
Price
€ 35,000
Customization
20%
Furniture
CUSTOM

If you'd like to know what your exhibition stand will cost straight away.

TRY OUR EXPO STAND CONFIGURATOR

It only takes a few minutes to complete, and you'll receive a free 3D design with transparent pricing delivered to your inbox within five working days. This way, you can see exactly what your investment looks like before making any commitment.

Ready for 100% Optical 2026? Let’s Create Your Ideal Stand



    Why Choose Expo Display Service?

    Select from 1,000+ trade show booth designs, or let us create a bespoke concept that reflects your brand
    Explore trade show booth options up to 150 sqm, giving your innovations the ideal stage to stand out
    Receive a FREE 3D trade show booth design and quote—delivered within just five working days
    With our fixed pricing policy, there are no hidden costs once the event concludes
    Leverage our expertise in the healthcare industry to showcase trade show booth rentals that capture attention
    As seasoned trade show booth builders near ExCeL London, we know the venue’s guidelines

    About 100% Optical 2026

    100% Optical 2026, scheduled from February 28 to March 2 at ExCeL London, is the ultimate gathering for professionals and businesses in the optical sector. As the UK’s largest and Europe’s fastest-growing optical trade show, it provides an outstanding platform to display your innovations using trade show booths designed by experienced exhibition stand builders in London. This event is the ideal space to connect with top industry leaders, explore the latest trends, and discover breakthrough technologies shaping the future of eye care.

    The show attracts a highly diverse audience that includes optometrists, dispensing opticians, ophthalmologists, and high-profile buyers, giving you direct access to influential decision-makers. The previous edition welcomed 11,725 visitors and featured more than 250 exhibitors, and the upcoming event promises even greater participation and networking potential.

    Beyond product showcases, 100% Optical 2026 features an extensive seminar lineup, CPD-accredited educational sessions, and dedicated zones such as 100% Studio and 100% Ophthalmology, offering deep insights into every aspect of the optical field. It’s the perfect opportunity to engage with a global audience, strengthen your business network, and position your brand as a leading force in the optical industry.

    Key Highlights of 100% Optical 2026

    • Dates: 28th February to 2nd March 2026
    • Venue: ExCeL London, United Kingdom
    • Expected Attendance: 250+ exhibitors and 11,725 visitors
    • Exhibition Space: 125,000 square meters across 6 halls
    • Main Product Categories: Optical Technology, Eyewear Design, Eye Care & Vision Health
    • Special Areas: Future Practice Hub, Love Eyewear Awards and Dispensing Workshop,
    • Focus Themes: Innovation in eyewear, sustainability in optical products, and advancements in clinical eye care

     

    How to Choose the Right Trade Show Booth Builder for 100% Optical 2026

    Finding the right trade show booth builder for 100% Optical 2026 requires detailed planning, early coordination, and a clear understanding of your exhibition goals. Here’s a step-by-step guide to help you prepare effectively for the UK’s biggest and fastest-growing optical trade show.

    1. Begin your search early — around three to four months before the show.
    Start by researching trade show booth builders in UK with proven experience in designing booths for healthcare, optics, or medical technology events. Use online searches, exhibitor directories, or references from previous participants at ExCeL London to identify reliable partners. Beginning early allows enough time to review design proposals, finalise layouts, and manage production without unnecessary time pressure.

    2. Shortlist builders with venue knowledge and local expertise.
    Once you’ve narrowed down your options, prioritise those who have previously worked at ExCeL London. A trade show booth design company familiar with the venue’s layout, safety guidelines, and logistics will ensure your booth setup goes smoothly. Local experts can handle permits, transport routes, and last-minute adjustments more efficiently, helping you stay on schedule.

    3. Verify full-service and in-house capabilities.
    Choose a trade show booth builder in London that manages every aspect of your exhibit in-house — from 3D design and fabrication to logistics, installation, and dismantling. Full-service companies ensure better coordination, consistent quality, and faster responses during tight deadlines, which is essential for an event of this scale.

    4. Evaluate experience in three important areas: event, industry, and location.
    When reviewing portfolios, look for trade show booth builders who have worked with optical, healthcare, or technology brands and understand how to blend aesthetics with functionality. Builders who regularly deliver projects across London are more familiar with local logistics and can provide timely on-site support, ensuring your booth meets both creative and technical standards.

    5. Request transparent pricing and accurate timelines.
    Ask for detailed quotes outlining costs for design, production, transport, and on-site services. Professional builders provide clear cost breakdowns and realistic timelines aligned with ExCeL London’s setup and dismantling schedules. Transparency helps you plan budgets effectively and avoid last-minute surprises.

    6. Confirm post-show services and long-term value.
    Finally, check if your builder offers post-event services such as dismantling, storage, or modular stand reconfiguration for future shows. Modular systems provide flexibility for reusing your booth at other optical or healthcare exhibitions, helping you maintain consistent branding while optimising future investments.

    Following these steps will help you find trade show booth builders near ExCeL London who combine creativity, technical precision, and local knowledge — ensuring your booth makes a strong impact at 100% Optical 2026 and positions your brand as a standout in the global optical industry.

    Turn your trade show goals into a clear design.

    Share your brief

    Our Leadership Team In Europe

    ralf-thomas-becker

    Ralf Thomas Becker

    CEO
    HOLGER-SCHMITT

    Holger Schmitt

    COO
    rob-dirkzwager

    Rob Dirkzwager

    CCO

    WHAT ARE OUR CUSTOMERS SAYING

    Trade Show Booth for Farmafix, Finland for KNMP Autumn Congress 2025, Utrecht
    KNMP Autumn Congress 2025, Utrecht, Netherlands

    Farmafix, Finland

    Our trade show booth was delivered beyond expectations at the KNMP Autumn Congress! From the very first contact to the final delivery, the collaboration was excellent – professional, flexible, and with great attention to detail. The team actively contributed ideas during the creative process, ensuring the final result matched our vision perfectly.

    The materials used are sustainable and suitable for reuse, all at a very competitive price. We wholeheartedly recommend Expo Display Service to anyone looking for quality, great service, and excellent value for money!

    Trade Show Booth for Simple Booth - U.S. at Photo Booth Expo (PBX) Europe 2025 , Amsterdam
    Photo Booth Expo (PBX) Europe 2025 Amsterdam, Netherlands

    Simple Booth - U.S.

    Our team at Simple Booth thoroughly enjoyed working with Expo Display Service for our exhibit at Photo Booth Expo (PBX) Europe 2025 in Amsterdam. The team was incredibly helpful throughout the entire process, from design conception to installation.

    The exhibit stand turned out beautifully, with high-quality prints that aligned with our brand identity and expectations. When the TV we had purchased was not functioning properly, they resolved the issue quickly and efficiently.

    Our team felt supported throughout the whole experience, and it made the process of planning an international exhibit feel much less daunting. We would highly recommend them to anyone looking for assistance with

    trade show booth for Hirevue at Unleash World 2025
    Unleash World 2025 Paris, France

    Hirevue - U.S.

    I’d like to take this opportunity to extend our sincere thanks and appreciation for your team’s professionalism, exceptional service, and support with the Hirevue booth at Unleash World this year.

    It was a pleasure working with you and we’ve received excellent internal feedback on both the booth and the overall execution.

    I look forward to continuing our collaboration and building on this success in the future.

    trade show booth for Simonds Farsons Cisk at Anuga 2025
    Anuga 2025 Cologne, Germany

    Simonds Farsons Cisk - Malta

    As always, Simonds Farsons Cisk plc had a very positive experience working with Expo Display Service for our booth at Anuga 2025. We have utilized Expo’s services in the past for various exhibitions and I must say that it is always a pleasure working with such a helpful and professional team of people.

    We were assisted from start to finish and handover was smooth since all our requirements were met. Our booth looked fantastic and drew a lot of attention from visitors.

    I cannot but highly recommend Expo Display Service to any company looking for a reliable exhibition partner!

    trade show booth for Elvie & Willow for Kind & Jugend beurs 2025
    Kind + Jugend 2025 Cologne, Germany

    Elvie & Willow - U.K

    I’ll be using their services again! I recently used Expo Display for a B2B trade show in Germany (Kind + Jugend) and couldn’t recommend them enough.
    Throughout the whole process they were efficient, responsive and extremely easy to work with.
    Their response to brief was exactly what we asked for, and the quality of the final build was very good.
    My whole team were extremely pleased with the end result which was a huge relief!

    FAQ's

    What sizes of trade show booths can you provide at ExCeL London?

    We offer stand designs ranging from compact booths to large custom-built structures of up to 150 sqm. Every stand is created to suit your brand’s specific needs and goals, ensuring your healthcare innovations get the attention they deserve. Whether you want something simple or a bold statement piece, we’ll make sure your stand leaves a lasting impression.

    Do you offer end-to-end booth services in London?

    Yes, we provide a complete service package that covers design, production, transport, installation, and dismantling. Since our facilities in Europe are located close to London, we can guarantee efficient logistics and quick response times. This means you’ll enjoy a hassle-free exhibiting experience without worrying about third-party delays.

    Will I be able to preview my booth design?

    Of course—you’ll receive a free 3D design and a detailed quotation within five working days. This gives you the chance to visualise the layout, branding, and visitor flow before production begins. By previewing the design, you can request adjustments early, ensuring the final stand matches your expectations perfectly.

    Have you worked with healthcare companies before?

    Yes, we have extensive experience collaborating with exhibitors from the healthcare industry. Our designs highlight innovation, technology, and trust, helping brands engage effectively with their professional audience. By tailoring each stand to industry needs, we help exhibitors strengthen their presence and create meaningful connections.

    When should I begin preparing for the exhibition?

    We recommend starting the planning process at least 3 to 4 months before the show. This allows enough time for concept development, design approval, and revisions. It also ensures production and transport are completed smoothly, giving you peace of mind before the event.

    Do you manage both stand setup and breakdown at ExCeL London?

    Yes, our skilled installation team handles both the construction before the show and dismantling afterwards. You won’t need to worry about logistics, tools, or scheduling—it’s all taken care of. This way, you can fully focus on meeting attendees and maximising your event outcomes.

    Can international exhibitors work with you?

    Absolutely, we regularly support clients from across Europe, the UK, the U.S, and beyond. Our multilingual project managers ensure communication is smooth and efficient, eliminating misunderstandings. Combined with our in-house production and logistics, this guarantees consistent quality and timely delivery, no matter where you’re based.

    Is on-site assistance available during the show?

    Yes. We provide on-site support during the exhibition as an optional service on request. Many exhibitors value this added reassurance, as it ensures smooth booth performance and immediate help with any technical or operational needs during the even

    Do you provide sustainable trade show booth options?

    Yes, we provide custom modular booth solutions using sustainable materials. Energy-efficient lighting and smart construction techniques reduce your environmental impact. At the same time, you’ll still have a professional, high-quality stand that reflects your brand’s values.

    Can the same trade show booth be reused for future events?

    Definitely, trade show booths designed by us can be reconfigured, resized, and rebranded for upcoming trade shows. This helps you maintain a consistent brand image across multiple shows.

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