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Exhibition Stand Builders in Friedrichshafen to Highlight Your Brand at AMERICANA 2025

Familiarity with local & legal regulations

Familiarity with
local & legal regulations

Close proximity to the event venue

Close proximity to
the event venue

Fully In-House Capabilities

Fully In-House
Capabilities

English-Speaking Project Managers

English-Speaking
Project Managers

Over 1000+ Exhibition Stand Designs

Over 1000+ Exhibition Stand Designs

All Inclusive Pricing with Zero Post Show Billing

All Inclusive Pricing with Zero Post Show Billing

Where – Messe Friedrichshafen, Friedrichshafen, Germany
When – 3rd September to 7th September 2025
Industry – Equestrian Sports

Western riding blends a distinctive culture, deep-rooted traditions, and continuous innovation. As Europe’s premier western riding event, AMERICANA 2025 provides an unrivaled stage to highlight your products, build strong industry relationships, and engage directly with a dedicated audience. Partnering with expert trade show booth builders in Europe like Expo Display Service ensures your participation makes a lasting impact.

Our facility in📍St. Leon rot is just a 4-hour drive from the event venue to allow for efficient logistics and timely support for our clients. We are a specialist in exhibition stand design and build services tailored specifically for AMERICANA 2025. We offer seamless end-to-end solutions, managing every detail from initial exhibition stand design ideas to final on-site execution, ensuring your event participation is stress-free and impactful.

Whether you’re looking for distinctive, fully tailored custom exhibition stands, cost-effective budget exhibition stands, or flexible exhibition stands for hire, our experienced custom exhibition stand contractor team delivers innovative and visually compelling solutions. We also assign a dedicated project manager to oversee all logistical and technical details on your behalf. Let us transform your trade show booth designs into captivating brand experiences.

Reach out to our team at +49 (0) 6227 877-290 or email us at international@expodisplayservice.com for more information.

trade show booth for for Vitafoods, Geneva

Exhibition Booth for Gold Coast Ingredients, Inc

Planning to Exhibit at AMERICANA 2025?

Take a look at some of our trade show booths

From 9 sqm to 150 sqm custom rental booths, we do it all.

Danmatic

IBA – 2025, Dusseldorf

UFA

Airspace World – 2025, Lisbon

Werfen

EuroMedLab – 2025, Brussel

Lucid Collolids Ltd.

Cosmetics Global – 2025, Amsterdam

WR logistics

Breakbulk – 2025, Rotterdam

NewForma

BIM World – 2025, Paris

GenDx

EFI Conference – 2025, Prague

NRG Systems

Wind Europe – 2025, Copenhagen

RailColor Design

UITP – 2025, Hamburg

Pricing Guide

Our comprehensive service package includes free design to approval, stand design and build, graphics printing, project management, and installation & dismantling.

To give you an accurate quotation for our custom exhibition stands, we first complete a design proposal, which we offer free of charge and without any obligation.

We provide all-inclusive pricing with zero post-show billing, so you get complete cost clarity and no hidden fees.

Request an Accurate Estimate

Small Stand

6 Sq. m to 16 Sq. m

€5,500 - €11,000

Medium Stand

18 Sq. m to 50 Sq. m

€7,500 - €25,000

Large Stand

50 Sq. m to 150 Sq. m

€30,000 - €135,000

Get free quote for exhibition stands in AMERICANA 2025



    Why Exhibit with Expo Display Service at AMERICANA 2025?

    Benefit from comprehensive exhibition stand design and build services, including initial design, fabrication, installation, and dismantling, allowing you to focus entirely on engaging visitors
    Work closely with a dedicated project manager who coordinates directly with event organisers, simplifying your exhibition planning and execution
    Our transparent pricing policy ensures your custom exhibition stands come without hidden fees, enabling clear financial planning
    Choose from a vast range of creative exhibition stand design ideas or collaborate with our exhibition stand builders in Friedrichshafen for a bespoke, brand-aligned booth concept
    Select flexible exhibition stands for hire available in sizes including 9 sqm, 12 sqm, 18 sqm, 30 sqm, and 36 sqm, matching your specific exhibiting requirements
    Receive a precise 3D visualisation and comprehensive quotation within five business days, accelerating your decision-making process
    Our St. Leon-Rot facility is located approximately four-hour drive from the event venue to simplify the delivery and setup of your stands

    About AMERICANA 2025

    AMERICANA 2025 is the continent’s largest and most celebrated event dedicated to western riding and lifestyle. Hosting 288 exhibitors from 13 countries, the fair presents a comprehensive range of products including equestrian apparel, saddles, bridles, boots, hats, stable equipment, horse-care products, trailers, and ranch gear, all showcased across eight exhibition halls. Additionally, approximately 1,000 entries from 14 nations compete in around 50 competition classes, alongside engaging live demonstrations on horsemanship, horse health, riding techniques, and breed-specific showcases.

    The event anticipates welcoming over 47,200 attendees who will experience a vibrant programme featuring approximately 484 events and performances involving 400 horses and 600 cows. AMERICANA uniquely blends competitive sport, educational displays, and entertaining evening activities, offering attendees an immersive western lifestyle experience beyond typical exhibition hours.

    Exhibiting at AMERICANA 2025 with the help of eye-catching custom exhibition stands provides unparalleled access to a financially robust, targeted audience from Germany, Austria, Switzerland, and Liechtenstein. For exhibitors aiming to maximise brand visibility and generate significant business opportunities, partnering with Expo Display Service, leading exhibition stand builders, ensures your presence is impactful and memorable.

    Get a stand design from us that screams your brand loud and clear!

    Share your brief

    Our Leadership Team In Europe

    ralf-thomas-becker

    Ralf Thomas Becker

    CEO
    HOLGER-SCHMITT

    Holger Schmitt

    COO
    rob-dirkzwager

    Rob Dirkzwager

    CCO

    WHAT ARE OUR CUSTOMERS SAYING

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    Future Labs Live 2025 Basel, Switzerland

    UNCOUNTABLE

    The Expo team quickly understood our needs and translated them into a design that aligned well with our brand and functional requirements. We were satisfied with the design phase—the 3D concepts were spot-on, and the collaboration was smooth and responsive throughout. Pricing and timelines were clearly communicated, with no surprises.

    The booth was delivered exactly as agreed, in a transparent and professional manner. The finished stand was of high quality—well-constructed, with excellent graphics and durable materials. On-site, everything ran seamlessly. Installation and dismantling support were efficient, timely, and stress-free. All in all, great collaboration on multiple events so far!

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    EuroMedLab 2025 Brussel, Belgium

    Werfen

    The team demonstrated a clear understanding of our goals and translated them into a design that fully met our expectations. They listened closely to our input and provided valuable insights, ensuring the final concept aligned with our vision from the start. We were very pleased with the design phase. The 3D concepts were visually impressive and helped us easily visualize the final outcome. Collaboration was smooth, responsive, and proactive — we felt supported and involved throughout the process.The scope of work was well defined, and all aspects — from pricing to timelines — were communicated transparently. The booth was delivered exactly as agreed, with no surprises, and the process felt very professional and well managed.

    The quality of the finished booth exceeded our expectations. The materials, graphics, and overall construction were of a high standard, and the attention to detail was clearly visible. The stand reflected our brand beautifully. We appreciated the sustainable aspects of the booth, which were thoughtfully integrated without compromising on design or impact. It’s clear that sustainability was considered in both materials and approach, which aligns well with our values.

    Our on-site experience was excellent. The team handled delivery, installation, and dismantling with professionalism and efficiency. Everything was ready on time, and we felt supported throughout the event.

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    IBA 2025 Dusseldorf, Germany

    Danmatic

    Our experience working with Expo was very positive from the beginning. Communication was fast and efficient, and the team was exceptionally easy and friendly to work with. The design phase proceeded smoothly, and the 3D concepts as well as the collaboration process were both handled with clarity and ease. We found the scope of work, including pricing and timelines, to be clearly communicated and delivered in a transparent manner. Overall, we were very satisfied with how everything was managed.

    The final booth was of good quality, with well-executed materials, graphics, and construction. Although there were a few minor tweaks and color challenges, we understand that achieving that particular shade can be challenging. On-site, the delivery, installation, and dismantling all went smoothly. We were very satisfied with the support provided throughout the entire process.

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    OFFF 2025 Barcelona, Spain

    Monotype

    Working with the team was an excellent experience from start to finish. They fully understood our requirements and brought our ideas to life with a spot-on 3D design. The entire process was smooth and highly collaborative, and the project was managed precisely according to the agreed timelines.

    The booth was delivered exactly as planned, using high-quality materials and finishes. On-site support for both installation and dismantling at the Barcelona event was flawless. We wouldn’t hesitate to work with them again—in fact, we definitely will. We highly recommend them for any future events.

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    Enforce Tac 2025 Nuremberg, Germany

    The Safariland Group

    Working with you and your team was a true pleasure from start to finish, and I’d be glad to share how positive the experience was: From our very first conversation, your team quickly understood exactly what we needed. You asked the right questions, listened closely, and transformed our ideas into a stand-out design that reflected our brand perfectly. The design phase was incredibly smooth. The 3D renderings were not only helpful but impressively accurate, and the collaborative process felt like a real partnership.

    Your flexibility, responsiveness, and attention to detail gave us total confidence throughout. When it came to the scope of work—pricing, timelines, and execution—everything was clearly laid out and delivered exactly as promised. No surprises, just solid planning and flawless follow-through. The final booth exceeded our expectations. The materials were top quality, the graphics looked fantastic, and the overall construction felt premium and professional. We received multiple compliments during the show, and much of that credit goes to your craftsmanship.

    On-site support was excellent. Your team was punctual, well-organized, and extremely helpful—even going above and beyond to assist with small extras that made a big difference. Everything was up and running on time, and teardown was just as smooth. Thank you again for making our event a success. We look forward to working with you again on future shows.

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