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Exhibition Stand Builders in Friedrichshafen to Highlight Your Brand at AMERICANA 2025

Familiarity with local & legal regulations

Familiarity with
local & legal regulations

Close proximity to the event venue

Close proximity to
the event venue

Fully In-House Capabilities

Fully In-House
Capabilities

English-Speaking Project Managers

English-Speaking
Project Managers

Over 1000+ Exhibition Stand Designs

Over 1000+ Exhibition Stand Designs

All Inclusive Pricing with Zero Post Show Billing

Fixed Pricing Policy

Where – Messe Friedrichshafen, Friedrichshafen, Germany
When – 3rd September to 7th September 2025
Industry – Equestrian Sports

Western riding blends a distinctive culture, deep-rooted traditions, and continuous innovation. As Europe’s premier western riding event, AMERICANA 2025 provides an unrivaled stage to highlight your products, build strong industry relationships, and engage directly with a dedicated audience. Partnering with expert trade show booth builders in Europe like Expo Display Service ensures your participation makes a lasting impact.

Our facility in📍St. Leon rot is just a 4-hour drive from the event venue to allow for efficient logistics and timely support for our clients. We are a specialist in exhibition stand design and build services tailored specifically for AMERICANA 2025. We offer seamless end-to-end solutions, managing every detail from initial exhibition stand design ideas to final on-site execution, ensuring your event participation is stress-free and impactful.

Whether you’re looking for distinctive, fully tailored custom exhibition stands, cost-effective budget exhibition stands, or flexible exhibition stands for hire, our experienced custom exhibition stand contractor team delivers innovative and visually compelling solutions. We also assign a dedicated project manager to oversee all logistical and technical details on your behalf. Let us transform your trade show booth designs into captivating brand experiences.

Reach out to our team at +49 (0) 6227 877-290 or email us at international@expodisplayservice.com for more information.

trade show booth for Gold Coast Ingredients Inc, U.S at Vitafoods, Geneva

Exhibition Booth for Gold Coast Ingredients, Inc

Planning to Exhibit at AMERICANA 2025?

Take a look at some of our work

From 9 sqm to 150 sqm custom rental booths, we do it all.

Pricing Guide

Our comprehensive service package includes free design to approval, stand design and build, graphics printing, project management, and installation & dismantling.

To give you an accurate quotation for our custom exhibition stands, we first complete a design proposal, which we offer free of charge and without any obligation.

We provide all-inclusive pricing with zero post-show billing, so you get complete cost clarity and no hidden fees.

Request an Accurate Estimate

Small Stand

6 Sq. m to 16 Sq. m

€5,500 - €11,000

Medium Stand

18 Sq. m to 50 Sq. m

€7,500 - €25,000

Large Stand

50 Sq. m to 150 Sq. m

€30,000 - €135,000

Get free quote for exhibition stands in AMERICANA 2025



    Why Exhibit with Expo Display Service at AMERICANA 2025?

    Benefit from comprehensive exhibition stand design and build services, including initial design, fabrication, installation, and dismantling, allowing you to focus entirely on engaging visitors
    Work closely with a dedicated project manager who coordinates directly with event organisers, simplifying your exhibition planning and execution
    Our transparent pricing policy ensures your custom exhibition stands come without hidden fees, enabling clear financial planning
    Choose from a vast range of creative exhibition stand design ideas or collaborate with our exhibition stand builders in Friedrichshafen for a bespoke, brand-aligned booth concept
    Select flexible exhibition stands for hire available in sizes including 9 sqm, 12 sqm, 18 sqm, 30 sqm, and 36 sqm, matching your specific exhibiting requirements
    Receive a precise 3D visualisation and comprehensive quotation within five business days, accelerating your decision-making process
    Our St. Leon-Rot facility is located approximately four-hour drive from the event venue to simplify the delivery and setup of your stands

    About AMERICANA 2025

    AMERICANA 2025 is the continent’s largest and most celebrated event dedicated to western riding and lifestyle. Hosting 288 exhibitors from 13 countries, the fair presents a comprehensive range of products including equestrian apparel, saddles, bridles, boots, hats, stable equipment, horse-care products, trailers, and ranch gear, all showcased across eight exhibition halls. Additionally, approximately 1,000 entries from 14 nations compete in around 50 competition classes, alongside engaging live demonstrations on horsemanship, horse health, riding techniques, and breed-specific showcases.

    The event anticipates welcoming over 47,200 attendees who will experience a vibrant programme featuring approximately 484 events and performances involving 400 horses and 600 cows. AMERICANA uniquely blends competitive sport, educational displays, and entertaining evening activities, offering attendees an immersive western lifestyle experience beyond typical exhibition hours.

    Exhibiting at AMERICANA 2025 with the help of eye-catching custom exhibition stands provides unparalleled access to a financially robust, targeted audience from Germany, Austria, Switzerland, and Liechtenstein. For exhibitors aiming to maximise brand visibility and generate significant business opportunities, partnering with Expo Display Service, leading exhibition stand builders, ensures your presence is impactful and memorable.

    Get a stand design from us that screams your brand loud and clear!

    Share your brief

    Our Leadership Team In Europe

    ralf-thomas-becker

    Ralf Thomas Becker

    CEO
    HOLGER-SCHMITT

    Holger Schmitt

    COO
    rob-dirkzwager

    Rob Dirkzwager

    CCO

    WHAT ARE OUR CUSTOMERS SAYING

    trade show booth for Hirevue at Unleash World 2025
    Unleash World 2025 Paris, France

    Hirevue - U.S.

    I’d like to take this opportunity to extend our sincere thanks and appreciation for your team’s professionalism, exceptional service, and support with the Hirevue booth at Unleash World this year.

    It was a pleasure working with you, and we’ve received excellent internal feedback on both the booth and the overall execution.

    I look forward to continuing our collaboration and building on this success in the future.

    trade show booth for Simonds Farsons Cisk at Anuga 2025
    Anuga 2025 Cologne, Germany

    Simonds Farsons Cisk - Malta

    As always, Simonds Farsons Cisk plc had a very positive experience working with Expo Display Service for our booth at Anuga 2025. We have utilized Expo’s services in the past for various exhibitions and I must say that it is always a pleasure working with such a helpful and professional team of people.

    We were assisted from start to finish and handover was smooth since all our requirements were met. Our booth looked fantastic and drew a lot of attention from visitors.

    I cannot but highly recommend Expo Display Service to any company looking for a reliable exhibition partner!

    trade show booth for Elvie & Willow for Kind & Jugend beurs 2025
    Kind + Jugend 2025 Cologne, Germany

    Elvie & Willow - U.K

    I’ll be using their services again! I recently used Expo Display for a B2B trade show in Germany (Kind + Jugend) and couldn’t recommend them enough.
    Throughout the whole process they were efficient, responsive and extremely easy to work with.
    Their response to brief was exactly what we asked for, and the quality of the final build was very good.
    My whole team were extremely pleased with the end result which was a huge relief!

    trade show booth for uncountable
    Future Labs Live 2025 Basel, Switzerland

    UNCOUNTABLE - U.S.

    The Expo team quickly understood our needs and translated them into a design that aligned well with our brand and functional requirements. We were satisfied with the design phase—the 3D concepts were spot-on, and the collaboration was smooth and responsive throughout. Pricing and timelines were clearly communicated, with no surprises.

    The booth was delivered exactly as agreed, in a transparent and professional manner. The finished stand was of high quality—well-constructed, with excellent graphics and durable materials. On-site, everything ran seamlessly. Installation and dismantling support were efficient, timely, and stress-free. All in all, great collaboration on multiple events so far!

    Werfen, EuroMedLab 2025, Brussels
    EuroMedLab 2025 Brussel, Belgium

    Werfen - Spain

    The team demonstrated a clear understanding of our goals and translated them into a design that fully met our expectations. They listened closely to our input and provided valuable insights, ensuring the final concept aligned with our vision from the start. We were very pleased with the design phase. The 3D concepts were visually impressive and helped us easily visualize the final outcome. Collaboration was smooth, responsive, and proactive — we felt supported and involved throughout the process. The scope of work was well defined, and all aspects — from pricing to timelines — were communicated transparently. The booth was delivered exactly as agreed, with

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