Exhibition stands are available in all kinds of types, shapes, and formations, varying from a couple of plain white walls to the most luxurious pavilions with various floors.
Whatever you choose depends on the type of exhibition, the available space, how often you participate in an exhibition and of course the available budget. Will you buy or rent a stand?
If you wish to receive more information on this subject, you should talk to Expo Display Service. As stand builder, we can supply a lot of information on the various types of stands and which ones are relevant to your brand. Below we have listed the various stand types and lay-outs for you:
The various stand types and layouts headstand
A headstand is generally to be found at the head of a row and results from the combination of two corner stands. It has three open sides and a rear wall. It often attracts a high degree of attention and offers lots of design freedom. The limited amount of wall space might be a disadvantage. As the stand’s surface is usually variable, you don’t necessarily have a lot of meters of space to work with, as compared to a peninsula stand.
Out of all the different types of stands, the most common stand is a row stand. Row stands are adjoined on three sides by neighboring stands. The stand front faces the hall aisle. It is also called a wall stand.
Many organizers put this ‘standard’ stand at the exhibitor’s disposal. You can easily furnish this stand with roll-up banners and other accessories like a loose wall, floor covering and a seat. An economical and effective solution, especially if you don’t participate in exhibitions regularly.
It is more difficult to attract attention when you are part of a row of stands. It often concerns the smallest and not necessarily the shortest stands.
Quite uncommon among exhibition stand types, this stand type is sometimes positioned on a spot where you would expect a row stand, namely in between two stands.
Usually, a walk-through stand is a bit deeper and doesn’t have a back wall. The visitor literally walks through your stand to the next aisle. This stand requires extra attentiveness of the stand staff, as visitors can access your stand from both sides. As the wall surface of both sidewalls is usually limited, this stand doesn’t offer many fixing possibilities for promotional material.
These stands are often positioned in the passage between two halls, turning these stands into a walk-through path. This stand type requires an original stand concept.
A corner stand is less common. Corner stands are located at the end of a row – often at an aisle intersection – and are open on two sides. The visitors can access the stand from these two sides. It generates more attention. Besides, this stand catches the eye and offers more design options compared to a row stand.
The peninsula stand is open on all sides and is enclosed by the aisles. Visitors can access your stand from all sides, which generates a lot of exposure. As this stand doesn’t have any walls, you need to use freestanding presentation furniture to promote your products and documentation.
A peninsula stand is a true eye-catcher and a means to show you are an A-brand and/or market leader. You should definitely consider the fact that you are visible and accessible from all sides. Peninsula islands are, of course, much more expensive than stands surrounded by the walls of neighboring stands.
The floor stand is an exhibition stand with an extra floor, extending its stand surface. In principle, each of the previously discussed stand types can be fitted with an extra floor. You should always inquire in advance about the regulations the organizer applies.
The floor stand adds extra status to a company and increases the VIP-feeling of guests who ‘are allowed’ to go upstairs. It offers the opportunity to invite good relations and interesting prospects up. Usually, this floor has a hospitality function, it could however also be used as a presentation area.
Raw Space Stand
Raw space stand isn’t a stand actually. It’s more of an empty floor space provided by the show organisers, to build their exhibition stand. The reason raw space is a good option is because it gives the choice to consider several options when it comes to the type of stands. You can put up a rental stand or a custom one, raw spaces offer you a canvas to try out different stand design ideas for your trade show appearance. If you’ve already partnered up with a stand designer then choosing a raw space stand becomes one of the best options available, since your stand designer can show you a wide variety of stand design options for you to choose. It allows you to get quite creative with your design.
Shell Scheme Stands
These types of exhibition stands are the cheapest option for a modest trade show appearance. Offered by the show organisers themselves, this is a low effort option for the exhibitor. A shell scheme stand is a plain row stand that has wall panels, basic carpeting, a counter for storage, and a fascia with the company’s name on it. Show organisers rent these out in 3×3 meter shell spaces, but if with a larger budget you can extend your booth to a 6×3 meter space. Any exhibition equipment or banner and decoration needs to be brought and take care of by the exhibitor themselves.
Request a floor plan in advance
When you sign up for an exhibition, you usually get a floor plan, showing all doors, aisles, obstacles, and facilities. Yet, it is difficult to choose a stand based on this plan, as for example, the routing is not visible.
If you don’t know the exhibition location it might be wise to visit another exhibition on this location or to discuss things with the counselors of Expo Display Service. Make an appointment today to discuss your stand.
About Expo Display Service:-
Expo Display Service has over 3 decades of experience in exhibition stand designing and construction, making it your most reliable exhibition partner in Europe.
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