Shoes for Crews are known for their revolutionary range of footwear that uses the latest innovation to create the most comfortable foot gear for the industrial workforce. Shoes for Crews has a dominant presence in the United States, Canada, Europe, Asia Pacific and New Zealand. To reinstate their brand position in the market, they chose to display their range of products at A+A Dusseldorf.
Shoes for Crews entrusted their exhibition booth to Expo Exhibition Stands for the show. They sought to display their massive collection of shoes in a medium size two corner booth.
Expo Exhibition Stands utilized a 10×8 m2 space to build a two corner booth for FTI Touristik with a design that was oriented to accommodate large-scale engagement with attendees. To give greater visibility across the fair, we designed a square-shaped hanging banner. Since FTI Touristik is a subsidiary of the prestigious FTI group, we leveraged this in the graphics of our hanging banner, to alleviate any doubts about the company’s credibility. Furthermore, to ensure that the booth staff would be able to simultaneously engage with multiple visitors, we provided several workstations with large areas of the booth space dedicated to seating. For private discussions, we designed an isolated space with seating, behind the booth’s graphic wall. FTI Touristik was quite pleased to know that the exhibition booth was quite capable to handle the large footfall they had received during the show.