Facebook has become one of the strongest social networks with over 2.2 billion users across the globe. Being one of the easiest ways to stay in touch with family and friends, everyday Millions of Facebook users log-in through their smartphones to get updates of their favourite brands and companies. Brands mainly use Facebook as a tool for public relations. They are often seen updating their customers about the new product launches, news, educational content, articles and updates within their respective industries.

This makes Facebook a great channel for companies to endorse their trade show display to a large number of customers. So, if your company has a Facebook page, then you will have your customer’s attention when your post comes through their Facebook timeline about your exhibition participation as well as you could also catch their friend’s attention who might view your post through their feeds. Looking at the amount of potential a Facebook platform can hold; we ensure you a definite trade show success by helping you plan the right Facebook strategy for your event.

Pre-Event Strategy:

Generating pre-event buzz among your attendees and prospects is one of the key elements for the event marketing success of your brand. If you want to have a large impact and make the most of your social platform, then it is essential to create new followers before you host an event. You could start by emailing your potential customers and attendees and inviting them to “like” and “follow” your company’s Facebook page. You can also organize a pre-event contest for your audience and encourage them to participate by offering gift hampers or goodies. It will also help in generating awareness of the exhibition, your exhibition booth design as well as your in-booth activities.

Building curiosity is great, but you have to make your business worthy of the interest you create. Consistently making use of your Company’s Facebook page as an informative source on your new products or services, the giveaways and fun-filled activities you planned for your exhibition booth design as well as glimpses of your different exhibition stand design ideas to create curiosity among your target audience. While you upload your pre-event related photo make sure you mention few links with tracking variables in the comment section which will direct them to your brochures, case studies, and product catalogs.

During-Event Strategy:

Enticing new followers and generating curiosity about the event would only be possible before the event but keeping the exhibition stands buzzworthy is a never-ending task. Exhibitors plan out various exhibition stand design ideas for in-booth promotions that will help in gaining the attention of the attendees into your exhibition booth, but that is just halfway around. Without proper coverage, they might work as innocuous marketing tools. To motivate event-goers, you could upload photos of those visiting your booth on your Facebook wall with a strong call-to-action. You could also incorporate a photo booth or Selfie point that will enable your visitors to click photos and post in on their wall with your event hashtag for a chance to enter into a contest.

Another way to engage the audience is through videos because a video is worth a thousand views. You can upload and embed videos to your Facebook page through Facebook’s internal video app which will let you have a more comprehensive look into the performance metrics of your video. You can also go live on Facebook updating about what’s happening in your exhibition booth design such as the on-going activities of the booth.  A small 10-15 sec video consisting of attendee testimonial, your staff playfulness or contest related would also serve as great video content.

Post-Event Strategy:

Engaging your target audience socially even after the event plays a crucial role in the overall success of your exhibition booth design and this is something most of the exhibitors failed to understand. Once your event is over, you need to check the social inventory. Accumulate all the business cards that you gathered at the exhibition booth and filter out the ones with social contact. With that info, you could send invite or request on Facebook and also like their corporate page.  You could also tag your key customers’ pictures in your exhibition booth design. Also, make sure you send thank you messages along with your digital resources.

Sharing your company’s exhibiting experience on your Facebook page is an amazing thing but asking your customers to share their experience and what they loved at the event can help get the ball rolling. You can try posting a question to your page asking their views on the activities that took place at the exhibition stand.

Using Facebook marketing for your exhibition will save you from losing out your customers to your competitors and help you generate great results in gaining quality leads. Also, share with us your experience of using a Facebook strategy for your upcoming event.

About Expo Display Service:- 

Expo Display Service has over 4 decades of experience in exhibition stand designing and construction, making it your most reliable exhibition partner in Europe.

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