Ridecell – Changing the game with their mobility services at International Motor Show in Germany
Ridecell is well-known in America for offering services such as ride sharing and car rentals. For the international Motor show, Ridecell wanted to make a solid impression in the European automobile service industry, so they approached Expo Display Service.
Internationale Automobil-Ausstellung (IAA) or International Motor Show is one of the most important car shows, worldwide. The IAA Car show has over 1,000 exhibitors participating and almost 1,000,000 visitors attending it.
Ridecell being service providers required an exhibition stand that created the space and opportunity to have productive discussions with customers and potential clients. We used their 13×5 square meter space to design an inline booth that helped Ridecell to engage a considerably large and diverse number of audiences at any given time. We build a 2×2 video wall in the middle of the booth, which displayed images provided by Ridecell, it also acted as a storage chamber. To facilitate the main goal of creating engagement spaces for visitors, we designed three variations of seating facilities in the three corners of the booth.
Ridecell was pleased with the result and they successfully created a powerful impression on their audience.