Rackspace Cloud Expo Europe 2017

Fortified Rackspace’s Brand Value at Cloud Expo


Rackspace is a multi-national cloud computing organization that offers best-fit cloud solutions to organizations across the world. Having established a powerful status, they have been constantly making remarkable appearances at various trade shows to promote their services.

One such trade shows that they took part in is Cloud Expo. Being one of the largest trade shows in cloud computing, Cloud Expo was a right opportunity for Rackspace to reinforce their business network.

Therefore, Rackspace entrusted Expo Display Service to design an awe-inspiring booth for the event. They selected a design from the Expo Stand Configurator which is Expo’s exclusive Catalogue consisting of 900+ unique stand designs.


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  • Being captivated with Expo’s existing designs, they wanted to integrate those graphical components in their booth.
  • Expo Display Service provided a distinctive booth design and incorporated the visual aesthetics of the earlier chosen design.
  • The booth was decorated with striking graphics combined with arm lights that gave it a vibrant look.
  • The central wall of the booth had an LCD monitor attached that highlighted the services of Rackspace.
  • A lounge-style seating arrangement was designed to provide a welcoming and engaging environment. The look was completed with decorative plants on one side and bar stools.


Rackspace’s team was content with the timelessness of the design and the overall success of the booth. That is why they utilise the same booth for ten more trade shows that year.



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