How to turn your trade show leads into Opportunities

How to turn your trade show leads into Opportunities

Have you ever speculated how trade show booths can play a crucial part in driving more leads to your sales shaft? Businesses exhibiting their brand as well as introducing new products in advance before it becomes available to the general public is a lot more common. It provides access to existing customers and prospects that are keen about your product.

The trade show serves as an excellent opportunity to accumulate thousands of sales leads for future promotion campaigns. While you collect leads, you’re connecting new people and building strong networks. Regardless of the reputation, the majority of the leads are often forgotten or not followed up on. Right from business cards to close connections, the leads will be uploaded to the CRM to carry out a specific email marketing campaign. To take your presence to a new level, you need to have a suitable strategy that will help you convert the leads that visit trade show booths into sales.

Leads through Enticement

A lot of time, energy, and cash go in designing the perfect trade show booth designs for the event. Your stand design represents the face of your company and helps in setting up a great show for your audience for getting leads. As per the research was done by the Reveal Marketing Group, visual graphics at your trade show booth should be able to create a lasting impression on your visitors, and therefore you need to look for a creative trade show booth design companies in Europe that help you deliver the right graphics to woo your audience.

Exhibitors gather email addresses or personal contact details from their attendees either through business cards, games, quizzes, survey forms or by offering freebies in return of lead info. It is often found that 80% of the leads produced at the show are never communicated after the event. These details collected are an important source as these people have shown interest in your brand and have spent time at trade show booths. Not following these leads would be a huge opportunity loss.

Turning the leads into Sales

When you take part in a trade show, you should have a set of distinct requirements based on which your sales team filter the visitors. They would prepare questions that will provide complete information and help them determine the right audience at trade show booth designs. Here are a few sample questions:

  • Is there any specific product that you are looking for?
  • What are the challenges you have been facing in your role?
  • Do they have any definite concerns around our products?



Companies should have a clear understanding of their audience which will help them in finding their authentic leads and creating a curated list of potential customers that they can contact after the show ends. Trade shows are at times chaotic and keeping track of new leads and connections can be difficult during such times. There are several apps which help you capture your leads and manage them online. These apps will help you manage the following data:

  • Contact details which will include address, mobile number, Email-Id, and even social media links such as LinkedIn.
  • Get the business information that is linked to the lead as well as your business and product line.
  • Find out if they are the decision-maker of the business?

Get in touch with the leads

While following up, make sure you personalised it for your every lead. This will add a personal touch while communicating with your prospects and ensure that your worthy of their attention. Instead of just sending an acknowledgment email of thanking them for visiting your trade show booth, you could personalise it by addressing them with their name. Keep a note of the attendees with whom you had a good rapport during the show. You could use this info while following-up with them.

Remember, these small tips can uplift your trade show booth’s conversion rate. By putting the right effort, you can swiftly be able to convert your leads into sales.

About Expo Display Service:-

Expo Display Service has over 3 decades of experience in exhibition stand designing and construction, making it your most reliable exhibition partner in Europe. Started in 1979, we have crafted well over 1000+ stand designs for both our European and international clients.

We have the largest online catalog on exhibition stand designs! With just 3 clicks on our Expo Stand Configurator get your perfect match!



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