How much stand surface do I need for an exhibition? How many employees do I need for my stand? Frequently asked questions with a relatively simple answer.
The number of crew in your stand what you need depends on various factors. How many visitors do you expect? It’s obvious that a larger attendance requires more stand crew. You should determine how many visitors you will expect during the entire exhibition period. What will be peak moments and how many visitors can you expect at that particular moment?
Besides, you can apply an arithmetic method, based on employees given the formulated goals and a conversion to the required amount of m2.
Number of employees (stand crew) based on goals
This approach is based on the number of useful contacts which should result from this exhibition. A good employee can make an average of 3 good contacts per hour. It concerns serious leads you wish to follow-up after the exhibition.
If your 3-day trade fair should result into >200 leads or good contacts, you will need 3 employees.
Our sum: 3 employees x 3 days of 6 hours* x 3 contacts per hour = 162 leads in total at the end of the exhibition.
*The number of effective hours per day is 6 hours per person (based on a 8-hour working day) We should convert it to the required amount of m2.
How many employees (stand crew) do I need for my stand?
We can also convert it to the amount of m2 per employee.
Each individual (employee or visitor) requires approximately 2m2 freedom of movement. Our sum: 3 employees + 3 visitors x 2m2= 12 m2 surface.
The speaking zone of a stand takes up approximately 1/3 part of the total stand surface. The remaining 2/3 part is filled with furniture, promotion or demo-materials. For this reason 36m2 (3x12m2) is required for comfortable working (and achieving goals).